{"id":2679,"date":"2023-05-12T10:03:00","date_gmt":"2023-05-12T08:03:00","guid":{"rendered":"https:\/\/freefalling.eu\/estrategias-para-escalar-negocios-servicios-o-tecnologia\/"},"modified":"2023-09-15T12:40:09","modified_gmt":"2023-09-15T10:40:09","slug":"strategies-scale-business","status":"publish","type":"post","link":"https:\/\/freefalling.eu\/en\/strategies-scale-business\/","title":{"rendered":"Strategies to scale your product, service, or technology"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row][vc_column css_animation=&#8221;none&#8221;]<div class=\"ult-spacer spacer-6a02790fdde69\" data-id=\"6a02790fdde69\" data-height=\"30\" data-height-mobile=\"30\" data-height-tab=\"30\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_column_text el_class=&#8221;primary-color texto-22px&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Do you know what strategies can help you scale your business, service, or technology?<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_wp_text]One of the most important <strong>factors<\/strong> for <strong>achieving success in a startup<\/strong> is scaling the project and having revenues start <strong>growing<\/strong> at a higher rate than expenses, leading to a <strong>highly profitable company<\/strong>. The goal is to <strong>increase<\/strong> the <strong>value of the business<\/strong> without proportionally increasing the resources involved in achieving it.<\/p>\n<p>At <strong>Free Falling<\/strong>, we suggest three approaches that you can work on to scale your business project, which will be particularly useful if you are in the early stages of defining your <strong>business.<\/strong>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;- Focus on the target audience or buyer persona&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a02790fddefc\" data-id=\"6a02790fddefc\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: left;\">Focus the strategy on a specific target audience to further develop the product or service accordingly. You can concentrate on a smaller audience or company to accumulate success stories that can be used in the future to showcase to much larger or multinational companies that operate in a different league.<\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;- Specialize in one market or another&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a02790fddf7a\" data-id=\"6a02790fddf7a\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: left;\">Assess which market the project or technology may be more needed in and develop a strategy focused on this specific market. Then, extrapolate and expand towards other markets.<\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;- Creation and adaptation of products based on market needs.&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a02790fddffc\" data-id=\"6a02790fddffc\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: left;\">Start with a <strong>product or service<\/strong>, but continuously create new <strong>products based on specific market needs<\/strong>, adjusting and adapting them accordingly to provide additional value and generate a <strong>larger market share.<\/strong><\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_single_image image=&#8221;3502&#8243; img_size=&#8221;2560&#215;1209&#8243; label=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_wp_text]<\/p>\n<h2><b>Apart from these three approaches, we also provide you with some strategic actions that you can use to multiply the revenues generated by your company:<\/b><\/h2>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221;][vc_column_text el_class=&#8221;primary-color texto-22px&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><\/h2>\n<h3><b>How much money do you need to scale your business?<\/b><\/h3>\n<p>[\/vc_column_text][vc_wp_text]One of the <strong>key points<\/strong> to consider when <strong>starting a business<\/strong> or in the early stages is to understand the real <strong>needs<\/strong> <strong>of the<\/strong> <strong>project<\/strong> in order to <strong>determine<\/strong> how much <strong>funding<\/strong> is required to accelerate its growth.<\/p>\n<p>After determining the resources needed to grow your business, <strong>we recommend developing a strategy<\/strong> to secure capital. Entrepreneurs have various avenues to obtain resources and investment: you can apply for <strong>entrepreneur loans<\/strong>, <strong>participate in investment rounds and seek investors<\/strong> (business angels or local investors), or <strong>finance the project<\/strong> by obtaining funds online through a large number of investors (crowdfunding).<\/p>\n<p>You can also <strong>diversify<\/strong> the <strong>income sources<\/strong> of your business by creating new products or services, establishing a <strong>subscription-based business<\/strong>, or <strong>launching an online store<\/strong>. Over time and with experience, you can explore new models that help increase your revenues.[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221;]<div class=\"ult-spacer spacer-6a02790fde061\" data-id=\"6a02790fde061\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221;][vc_column_text el_class=&#8221;primary-color texto-22px&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><\/h2>\n<h3><b>Create strategic alliances with another company<\/b><\/h3>\n<p>[\/vc_column_text][vc_wp_text]The <strong>support<\/strong> of <strong>third parties<\/strong> can be a significant <strong>competitive<\/strong> advantage in growing your business. It is important to incorporate these potential <strong>alliances<\/strong> into an action plan, which will help you determine how to execute them.<\/p>\n<p>One key aspect of attracting potential alliances is to have a <strong>value pitch<\/strong> that summarizes what your <strong>company<\/strong> or <strong>business<\/strong> is about. In addition to capturing the attention of potential collaborators, it should explain the benefits that both parties will gain through <strong>mutual cooperation.<\/strong><\/p>\n<p>It is also essential to determine the <strong>common objectives and goals<\/strong> you share and aim to achieve together. It is always more motivating to have partners who share your objectives and approaches.[\/vc_wp_text][vc_wp_text]<\/p>\n<h4><strong>The strategic alliances that you can establish with another company are numerous and diverse. They typically depend on shared objectives and can be summarized as follows:<\/strong><\/h4>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;-Temporary strategic alliance&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a02790fde0ac\" data-id=\"6a02790fde0ac\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: left;\">Temporary strategic alliance between two businesses that are direct competitors, but join forces to work on a common project such as launching a new product or negotiating with a special client.<\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;- Permanent strategic alliance&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a02790fde0f5\" data-id=\"6a02790fde0f5\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: left;\">These are <strong>long-term alliances<\/strong> where two c<strong>ompanies become allies<\/strong> to increase their competitiveness and strengthen themselves in relation to the competition.<\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;- Joint Venture strategic alliance&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a02790fde13d\" data-id=\"6a02790fde13d\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: left;\">Here are two ways to <strong>create alliances<\/strong>. In equality, the idea is to create a third company or business with the contributions of both parties, which involves a <strong>legal process<\/strong>. Then, there is the <strong>contractual approach<\/strong>, where only an alliance of interests is formed<\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;- Co-branding strategic alliance&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a02790fde184\" data-id=\"6a02790fde184\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: left;\">Two brands join forces to achieve <strong>mutual benefits<\/strong>, <strong>creating a product<\/strong> or implementing loyalty strategies.<\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column][vc_custom_heading text=&#8221;- Outsourcing strategic alliance&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221;]<div class=\"ult-spacer spacer-6a02790fde1ca\" data-id=\"6a02790fde1ca\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[vc_wp_text]<\/p>\n<p style=\"text-align: left;\">Here, one of the<strong> parties recognizes<\/strong> that their ally can handle a project better or be more efficient in a particular activity, and they turn to them for <strong>assistance<\/strong> in that specific matter.<\/p>\n<p>[\/vc_wp_text][\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221;]<div class=\"ult-spacer spacer-6a02790fde210\" data-id=\"6a02790fde210\" data-height=\"10\" data-height-mobile=\"10\" data-height-tab=\"10\" data-height-tab-portrait=\"\" data-height-mobile-landscape=\"\" style=\"clear:both;display:block;\"><\/div>[\/vc_column][\/vc_row][vc_row][vc_column css_animation=&#8221;none&#8221;][vc_column_text el_class=&#8221;primary-color texto-22px&#8221;]<\/p>\n<h2 style=\"text-align: left;\"><\/h2>\n<h3><b>Seek experienced partners who can accompany you on the journey<\/b><\/h3>\n<p>[\/vc_column_text][vc_wp_text]There are <strong>experienced<\/strong> <strong>partners<\/strong> or collaborators who can help you <strong>grow by creating a business<\/strong> <strong>plan<\/strong> or <strong>roadmap<\/strong> that allows you to study <strong>potential scenarios you may encounter.<\/strong> For example, assessing the feasibility of expanding your business to another country or determining the most suitable products based on your market&#8217;s needs. Internationalizing your business or startup becomes much easier when you have the support of someone experienced.<\/p>\n<p>If you are at the stage of <strong>growing your business<\/strong> and require a partner to assist you in the process, both in defining the strategy to follow and carrying out day-to-day tasks, please contact us. <strong>Together, we can develop a strategic plan to achieve all your growth objectives.<\/strong>[\/vc_wp_text][vc_custom_heading text=&#8221;We want to help you grow.<br \/>\nShall we talk?&#8221; font_container=&#8221;tag:h4|text_align:left&#8221; use_theme_fonts=&#8221;yes&#8221; link=&#8221;url:https%3A%2F%2Ffreefalling.eu%2Fcontacto%2F&#8221;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>From Free Falling, we suggest three approaches that you can work on to scale your business 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