Business trends that will be protagonists this 2023

If you are an entrepreneur and want to take advantage of the trends that are booming right now, do not miss this article in which we summarize which sectors and markets are the most interesting to invest in or use as a growth lever for your business during 2023. We hope that this article serves as inspiration for your new projects and initiatives, helps you hunt new trends and use your creativity to make them grow successfully.

Sustainability continues to generate new business opportunities:

ESGs, in English Environmental Social and Governance, move to the center of business strategy. They refer to the environmental, social and corporate governance factors that a company must take into account in its strategic plan to be socially responsible. Consumers and investors are increasingly betting on companies that prioritize factors such as ecological impact and sustainability, both when purchasing products and with whom they establish relationships to carry out new business. In this way, companies duly accredited both at an environmental level and in social and governance terms will have better opportunities.

The consolidation of digital transformation, from the use of artificial intelligence (AI) at all levels, augmented virtual reality, Internet of Things (IOT) and the use of new virtual protocols that are already affecting the usual routines of companies, work methods and that are already affecting business decision-making. In this sense, the companies that are best prepared and that best know how to integrate new technologies into their day-to-day activities and in all their processes will be the ones that will have the greatest impact.

The new immersive scenarios, from AI-linked recommendation engines that help in purchasing processes and other technologies and processes aimed at increasing interactivity, they will continue to play a key role in 2023, but we are going a step further, through the use of artificial intelligence and big data in the field of marketing. It has more and more opportunities to improve the strategy thanks to the development of more sophisticated algorithms. Although Spanish companies are unequal compared to other European countries in terms of the development of these tools, work is already underway and betting on how to improve the way in which the business data set is built and consolidated, as well as the approach strategic given to them. How does the data work?, or What are the data available? and/or what quality of data is available to them, can mean a competitive advantage at the business level and will be one of the important points in which companies must focus and allocate resources.

Integrate the circular economy into the business strategy with the aim of reducing the waste generated by the activity, from the design of sustainable materials or those with low environmental impact, to the improvement of processes to make them more efficient. It is about providing technological innovation both in design and in processes, so that companies can take advantage of new opportunities and improve their competitiveness to differentiate and improve.

These are some of the trends that we highlight from Free Falling and we think they can help you and give you inspiration. If you are promoting or creating a new project, introducing some of these points into your Business Strategy can be a competitive advantage that can help you succeed.

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