Free Falling joins the company Fizzycaps as a shareholder

Fizzycaps is the most innovative Barcelona startup on the market in terms of capping. Its products focused on the sparkling wine sector (cava and champagne) and carbonated beverages (soft drinks, mineral water, kombucha and beer) have already been awarded for their good circular economy practices and their innovation in Packaging processes and machinery.

The Fizzycaps capping system and products have been developed with the most innovative, disruptive and sustainable technologies on the market, the result of research and development work, accumulating several patents and numerous international awards.

After 10 years of research and development, the company has managed to obtain its own patented capping technology, which helps create a circular economy with its products, or what is called the “ZIRCULAR” movement.

This "Zircular" movement seeks to promote this economy, maximizing the value of already used containers, being able to reduce the consumption of resources and waste, reuse caps where it is not possible now, and easily recycle caps as they are made of a single material.

Fizzycaps have been introduced to the market to convert the traditional capping solution into a sustainable capping solution.

Its system offers the market disruptive capping solutions that replace other capping methodologies, improving each process where its caps are involved.

• They offer the ability to reuse bottles that are not today.
• They reduce, rationalize and optimize the use of plastic.
• They convert what is non-recyclable, or difficult to recycle, into 100% recyclable and/or recoverable

• ENVIRONMENTAL: Converting caps that are difficult to recycle or non-recyclable into 100% recyclable and reusable caps, reducing the environmental impact.
• PRODUCTIVITY: Achieving increased productivity thanks to the reduction of stops in the production line.
• COST REDUCTION: Thanks to innovation in machinery processes, they have managed to improve purchasing and process costs: (Reducing bottle breakage, eliminating rust stains that are generated on bottle necks, generating less noise in the production line and spending less energy consumption).
• INNOVATION: All products have been designed and developed by Fizzycaps and have intellectual protection, which allows them to speed up production processes and operations.
• QUALITY: All caps have been produced with the most demanding functionality standards, giving them added value for their customers.

Fizzycaps has been receiving, for some years now, numerous nominations and awards for its good circular economy practices and its innovation in packaging processes and machinery. The last award received by the brand is the Liderpack Edition 2022 Award, for its innovation in Packaging processes and/or machinery. This award was given to one of its products, FIZZTIRAGE LITE, which is a capping system that introduces the circular economy in the sparkling wine manufacturing process, by replacing current systems that are not 100% recyclable, with an innovative 100% recyclable mono-material stopper, which allows its total recovery and avoids the generation of non-recyclable single-use waste in the sparkling wine manufacturing process.

Free Falling has joined the Fizzycaps project as a shareholder partner, where in addition our CoFounder, David Garcia is part of the board of directors and management. Being part of this project as the team in charge of leading the marketing strategy drives us to continue participating in the first person in the transformation of the sector where the brand operates. As a strategic team, we provide an innovative vision capable of deploying our methodology, which we know works and ensures growth and profitability.

Actions that our teams are leading:

• Leadership and management of the Marketing department.
• Development of presentations and commercial material.
• Creation of a brand style manual, allowing the creation of a much more solid brand image, positioned and differentiated from the current competition.
• Restructuring of the website, in order to increase the flow of visits to the website.

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